We’re not the largest creative shop on the street but we like it that way. We’re the agency we always wanted to work with when we were on the client side of the business. We’re large enough to produce award-winning creative but small enough to treat every client like they are our first. Every project gets the attention of our experienced creative team. The team that pitches is the team that executes. Ready to work with creative energy that moves as fast as you do? Let’s GO!
From local, independent retailers to large franchises and cooperatives, we’ve spent our career immersed in strategies aimed at driving consumer traffic to retail locations. Our roots are in retail advertising. In fact, TMG stands for Traffic Marketing Group. With a combined fifty years of retail marketing experience, we know how to communicate your message and motivate consumers to visit your store or website.
Promotional advertising, and particularly retail promotional advertising, is a specialty. This specialty is focused on finding customers, engaging them and getting them into your store to make a purchase – even if that store is a virtual one. We’re not saying that branding isn't important, but brand equity is useless if your cash register isn't ringing. What we do is take your brand voice and communicate it in a way that brings customers to your door. In fact, we’re happy to work with your branding agency or internal team to make sure your promotional materials are in alignment with your overall branding strategy.
How we go about getting traffic depends on your target, your budget you’re your brand. But, don’t worry, we’ll work that out together.
Whether you are looking to produce a broadcast quality commercial, a brand launch spot, a web series, product demonstrations or just need a dynamic opening to your event or meeting, we have years of production experience, the latest equipment and talented editors ready to create engaging video content.
Video now plays into practically every marketing channel. Even print assets are finding ways to incorporate video. If there’s one thing we know about our digital world, it’s that people want to watch more than they want to read. Effective videos aren’t as simple as pulling out your cell phone. They need to be well thought out, professionally produced and optimized for multiple channels.
At TMG Toronto, we are first and foremost visual designers. Whether it's a logo or brochure, a website or a video we craft the look and feel to enhance your message. Unlike some designers who design based on what "looks good" we design with an eye for aesthetics but ALSO message.
How will consumers be engaging with the piece? What do you want them to feel or do when they see it? The answers to these questions help guide us in creating thoughtful design that will capture attention and communicate a clear message. Graphic design is always about communication and that means understanding what you want to say and to whom you are saying it.
In a world where cell phones are never more than an arm’s length away, digital media is part of every brand’s strategy in some way, shape or form. At TMG Toronto we work with the entire spectrum of web development. When designing for digital, there are additional considerations that need to be made to make sure visuals are easily viewable on whatever device consumers choose. We design and build websites, but what we also focus a great deal on digital content to be used in social media campaigns, paid digital media campaigns, email and existing websites.
We design assets to complement your entire digital strategy and know that each digital platform has unique requirements and best practices. Consistency across all these platforms can be a challenge, but it is essential to a successful brand strategy. We’ll customize each asset to perform across all digital media.
Whether you’re starting a new company, launching a new program or ready to update an established brand, TMG will help you create a brand that tells your story. We have years of experience in both creating brands and helping existing brands to evolve. In an ideal world, a client comes to us with a clean slate. We spend time and devote a great deal of energy not only to understanding the client but helping the client to understand who they are. You would be surprised how many clients don't really know themselves.
Only when have a clear picture of who the client is, what their product or service is and who their target consumer is, can we get into the technical aspects of creating a brand. Once we get to the design process, it’s usually pretty easy because we’ve taken the time to understand our clients’ needs but also the market that they’re in, their competitors and their customers. There are several different levels of branding services we offer. Whether it’s a new logo, or a complete branding package, or simply a concepting workshop, we help our clients bring their visions to life.
Whether you’re hosting a conference with thousands of attendees or you have an important meeting or pitch, the creative of your event will leave a lasting impression. Through our experience with our franchise and cooperative clients, we’ve found that these conventions and general meetings are one of the most effective ways to communicate important messaging, launch new programs and encourage collaboration and participation.
Face-to-face events require diligent planning and flawless execution. We have over 20 years of experience in building member-focused messaging for cooperatives and franchises. From opening videos and pre-convention marketing to onsite video production, opening and closing videos, and post-convention communication, TMG Toronto has your organization's internal marketing well in hand.
We’re a small, efficient team of creative professionals. We started TMG Toronto because as clients we struggled to find an agency that worked the way we needed them to work. Responsive, flexible, creative and cost-effective. The end result was and is an agency that is small enough to make certain every team member is invested in the process and large enough to get the job done. We don’t take every client that walks through the door, and that allows us to truly focus our talent on the client’s goals, budgets and timetables.
We don’t have expensive offices or box seats at sporting events. The downside, no front row seats paid for by the agency, the upside? Your bill reflects it. But just because we don’t spend resources on superficial things doesn’t mean we don’t invest in the best, brightest and most dedicated professionals in the business.
Speaking about our team. Understand that because we are a boutique by design, it means you will always get a principal leading the charge on your project. We’ve all been lured by big agencies that start out with a VP at every meeting only to find out 6 months later that the intern is managing our projects. That doesn’t happen with TMG Toronto.
It’s a cliché, we know. Everyone says they think outside the box, but few can think outside the box while understanding the box that clients have to work within. We take the time to understand your business, the constraints and opportunities that you have to live within. THEN we think outside the box. It’s an important aspect that many agencies forget.
Meet the talented team member and partners behind TMG, Toronto.
We understand the complexity of developing and deploying creative that not only has to resonate with consumers but also has to be sold into members or franchisees. We’ve built our business working with co-operatives and franchises by helping the corporate organization understand not only their ultimate consumer but also their members and or franchisees. We build the communication assets but also fill in the critical step of selling in to local retailers who often are responsible for on-the-ground deployment of the greater marketing plan.
