We have worked with our client, Carpet One Floor & Home for the past 10 years to create, design and publish an interior design magazine. The project is an exploration of extending the relationship Carpet One has with consumers…who generally stay in the flooring purchase cycle for a brief period of time. It was important for the client to cultivate the relationship with consumers beyond purely flooring product in order to continually engage with customers both before and after a flooring purchase. The project initially started as a digital publication but in 2018 the magazine, unlike most, transitioned to a full fledged print publication along with it’s digital companion. We work with our client to produce not only the design but we also produce the video content that lives within the digital app as well as the Beautiful Design Made Simple blog.