Flooring Promotional Campaign

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We worked with our client, Carpet One Floor & Home, to develop a promotion that focused on having a home that you didn’t have to worry about.  We created a campaign to appeal to a consumer’s desire to have beautiful flooring without fear of stains, spills and wear.  The campaign included Broadcast TV, radio, print ads, in-store POP, direct mail, digital banner ads, social media content and html emails.  During the production of this campaign we shot a whole library of video and stills that are continually used even after the campaign ended.