Flooring Promotional Campaign

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We worked with our client, Carpet One Floor & Home to develop and produce a full 10 promotion campaign extension.  The objective for this project was to create a local retailer customizable full-year campaign including broadcast TV and Radio, in-store POP, digital banner ads, social media content, newspaper ads, direct mail and emails.  The campaign also included building a library of still and video “anytime” assets to be used by member retailers to customize any promotional assets to their local markets. We continued a sales tag motif for the campaign from the previous year as we had invested significantly in that concept and were gaining traction with local media placement.  As part of this campaign we created an entire of stock video and still assets that were sub-brand specific…giving the client a full library of assets to use for years into the future.  We worked with agency partner Kreber Studios in North Carolina to execute the 5 day video and still photography shoot.