Flooring Promotional Campaign

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[vc_row][vc_column][vc_column_text]We worked with our client, Carpet One Floor & Home to develop and produce a full 10 promotion campaign.  The objective for this project was to create a local retailer customizable full-year campaign including broadcast TV and Radio, in-store POP, digital banner ads, social media content, newspaper ads, direct mail and emails.  The campaign also included building a library of still and video “anytime” assets to be used by member retailers to customize any promotional assets to their local markets. We went with a sales tag motif for the campaign as well as a unique overhead shooting angle and floor animation to create visuals that were effective for broadcast TV but equally engaging for social media and digital.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_media_grid gap=”20″ grid_id=”vc_gid:1582129861756-e912586f-dbd0-7″ include=”15701,15700,15699,15698,15697,15696,15695,15694,15693,15692,15691,15690,15689,15703,15704,15705,15706,15707″][/vc_column][/vc_row][vc_row ppadding=”vc_row-padding-bottom” gradient_colors=”%5B%7B%7D%5D” kswr_row_top_decor_enabled=”false” kswr_row_bottom_decor_enabled=”false”][vc_column][vc_video link=”https://youtu.be/-961wretXzk” css=”.vc_custom_1582129279267{padding-bottom: 20px !important;}”][vc_video link=”https://youtu.be/dbQoptx2nrk” css=”.vc_custom_1582129290338{padding-bottom: 20px !important;}”][vc_video link=”https://youtu.be/nm7wJgVanto” css=”.vc_custom_1582129407677{padding-bottom: 20px !important;}”][vc_video link=”https://youtu.be/IN883lf8OwM” css=”.vc_custom_1582129427589{padding-bottom: 20px !important;}”][vc_video link=”https://youtu.be/X7tjD5e_tP4″ css=”.vc_custom_1582129439929{padding-bottom: 20px !important;}”][vc_video link=”https://youtu.be/8lmGP79Ne4E” css=”.vc_custom_1582129450740{padding-bottom: 20px !important;}”][vc_video link=”https://youtu.be/hZBcc5qHIIY” css=”.vc_custom_1582129465960{padding-bottom: 20px !important;}”][vc_video link=”https://youtu.be/fjXtuP2GDCM” css=”.vc_custom_1582129477287{padding-bottom: 20px !important;}”][vc_video link=”https://youtu.be/QGtH_WNCsRc” css=”.vc_custom_1582129524928{padding-bottom: 20px !important;}”][vc_video link=”https://youtu.be/VFdlQKAWiuo” css=”.vc_custom_1582129496636{padding-bottom: 20px !important;}”][/vc_column][/vc_row]