Flooring Promotional Campaign

[vc_row][vc_column][vc_column_text]We worked with our client, Carpet One Floor & Home, to develop a promotion that tapped into the DIY trend.  With flooring, unlike some projects, DIY projects tend to go sideways.  We created a campaign to appeal to those consumers who came to the conclusion that flooring isn’t a DIY project.  The campaign included Broadcast TV, radio, print ads, in-store POP, direct mail, digital banner ads, social media content and html emails.  The promotion was so successful that a year later we did a retool of the promotion to make it an annual event.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_media_grid gap=”20″ grid_id=”vc_gid:1581619131438-3769dfe9-f371-1″ include=”15524,15525,15526,15527,15528,15529,15530,15531,15532,15533,15534,15535,15536,15537,15538,15539,15540,15541,15542,15543,15544,15545″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://youtu.be/8xi8Tdyvr3s”][/vc_column][/vc_row]