Retail Promotional Campaign

As the promotional agency of record for Carpet One Floor & Home we created a comprehensive promotional campaign for over 1,000 retailers. The campaign included the overall art direction, copywriting, and promotional concept as well as Broadcast Television, Radio, Newspaper Advertising, Print Circular (flyers), Digital Circular (Flyer), Digital Advertising, In-Store Point of Purchase including posters, sale tags and storefront banners, Email, Social Media Content and Skins, and Billboards.  Additionally, we created all of the support collateral including the construction of the retailer intranet, member targeted videos to promote campaign participation and a complete printed setup and promotion guide for retailers.

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